About us

NHCA serves as a bridge between research and practice, a connection established by a researcher and a practitioner.

Our story

You have probably heard that oft-repeated ‘fact’ about the humble bumblebee—that, aerodynamically, it should not be able to fly. And yet, it flies. It thrives. 

You may have also encountered the persistent myth that academics and practitioners struggle to collaborate because of the so-called research–practice gap. At NHCA, we did not just challenge that myth—we bridged it. 

NHCA was co-founded by Professor Dana Minbaeva and Pete Jaworski—two individuals from different worlds who shared the same vision. Dana, a leading researcher in strategic human capital and founder of the Human Capital Analytics Group at Copenhagen Business School, brought rigorous academic insight. Pete, a seasoned expert in people analytics and organisational effectiveness, contributed deep practitioner experience and industry know-how from across the Nordics. 

Together, they created NHCA as a bridge between research and practice—a space where evidence meets action. 

Since 2020, NHCA has grown into a dynamic hub, supported by the statistical expertise of CBS faculty and a trusted network of service partners. What sets NHCA apart is its ability to deliver actionable, research-based insights that help organisations make better people decisions and drive strategic impact. 

So yes, the bumblebee flies. Not because someone proved it could, but because we opened the window and watched it soar. 

Founding Partners

Dana Minbaeva

Dana is NHCA’s Founder and Director. She is a Professor of HRM at King's College London. She also has a part-time position at Copenhagen Business School. Her research on strategic and international HRM has appeared in the top-tier international journals and prestigious book volumes. She received several national and international awards for her research achievements. Dana is actively involved in the MBA and executive education at King's Business School, London Business School, CBS, and other European business schools. She also works in close contact with large Danish and European multinationals, as well as with large public organizations in the UK. She started the Human Capital Analytics Group research project at CBS in 2014.

Pete Jaworski

Pete is NHCA’s Practitioner Insights Consultant and supports our team with practice-related insights. His career within HR & Organizational Development so far covers 20 years of HR program-building experience within high-profile Nordic multinationals and 2+ years of consulting, advising executives on HR strategy and solution design. His prior professional roles have included being global head of Workforce Analytics & Planning, global head of Mobility, head of Total Rewards for EMEA, and head of Reward Infrastructure & Analytics for two of the largest Nordic companies.
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NHCA serves as a bridge between research and practice.

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Nordic Human Capital Advisory ApS

NHCA serves as a bridge between research and practice, a connection established by a researcher and a practitioner. In late 2020, the former HCA Group, a research project at Copenhagen Business School led by Professor Dana Minbaeva, concluded. Its accumulated competencies and capabilities were then seamlessly integrated into NHCA.

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